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Feb 25, 2021 // By:aebi // No Comment

A Guide to Logo Colors

It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?

The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.

Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let’s look at the warm colors first.

Men are attracted to the color red. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.

Orange is a friendly, playful color. It is a color of energy. Children love this color.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Let us now look at the opposite, the cool colors.

Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.

It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

In this website, you will learn more about logo colors so check it out!

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